How is COVID-19 going to impact my business?
HOW DIGITAL MARKETING CAN HELP YOUR BUSINESS SURVIVE COVID-19
Will you choose to be a victim or use this as an opportunity to get ahead or, at the very least, be helpful?
These are trying times, we are all feeling the impact that COVID-19 is having on us personally, our family, the market and general economy. Many of us are not sure what to do, especially if you are a small business owner.
Bennie Design team has undoubtedly been impacted. While many of us are one-part marketing consultants and one-part home school teachers.
Many small businesses are afraid to move forward in fear of having to shutdown or deal with income issues in general. Some of us feel it’s safer just to stop everything and figure out how to survive.
We have all this questions and fear in our head.. How’s COVID-19 going to affect my business ?
Should I continue to market and spend more money in advertisement in this trying time ? Or maybe I should just stop everything ?
Should you KEEP MARKETING YOUR BUSINESS DURING THIS TIME ? Yes!!
If you’ve been following me for awhile you know that I am all about planning before doing. Now more than ever we need a proactive plan to adjust and adapt to this trying time.
We need to position our brand to connect. So, yes, market your business.
Some of your competition are pulling out already due to fear or driven out of market.
SO LET ME QUICKLY SHARE MARKETING STRATEGY FOR COVID-19 WITH YOU.
USE SOCIAL MEDIA TO BE A VOICE IN YOUR COMMUNITY AND FOR YOUR PROSPECTS, BE AN AUTHORITY, AND A LEADER
With people at home and spending even more time on social media, this is your opportunity to provide compelling content to connect with your audience. Be encouraging, inspirational, uplifting – be real.
Genuinely help people with your expertise to help them get through this (just like I’m doing now).
ELIMINATE RISK FOR PROSPECTS
Can you offer some of your time for free? Free trial, free consultation, free step-by-step guide? We’re not necessarily talking about a lead generation offer, but something that people can realistically apply themselves. !
DOUBLE DOWN ON YOUR ADVERTISING SPEND
A lot of your competition may be pulling back and going into hiding to survive. This is your opportunity to double down on Digital Marketing ( Search Engine Optimization, Social Media Marketing).
LEVERAGE THE FACT THAT YOU ARE A SMALL BUSINESS
Be personal. The community will know that small businesses are hit the hardest. Pick n Pay and other large corporations will be fine; it’s the small businesses that need more support than ever! Show your personal side. Introduce your team, talk about families, etc.
Will you choose to be a victim or use this as an opportunity to get ahead or, at the very least, be helpful? I’m incredibly optimistic that COVID-19 is going to fuel innovation for many of us.
- Don’t bow out, don’t act cowardly look at the future
- Always look for the opportunity (not the excuse)
- Be a leader to yourself, your team, your clients, your prospects, your community (not a victim), be the light that shine.
- Position yourself as needed (not discretionary) – sell outcomes – focus on your brand positioning (your strengths, real problems you solve/ focus on results, and how you do it better than anyone!)
- Plan for the long-term – Many will purchase later once “normalcy” makes its way back. Keep marketing, so you are the first business they think of when they are ready to buy
If you’re looking to scale your business and brand your business the right way. Get in touch, I will love to help.
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