Most restaurant owners think the secret to success is great food. Wrong.

The truth? Great food will get you a pat on the back. Great branding will get you a line out the door.

If you want to build a restaurant that people can’t stop talking about, and can’t wait to return to you need more than plates and menus. You need a brand. A brand that commands attention, earns loyalty, and makes competitors irrelevant.

This guide will show you step by step how to do exactly that.