No Matter What Business You’re In, You Are In The Business of Selling
You may be the best expert in your industry. You might possess some skill sets that your colleagues or competitors will never have. You may even have a wall full of awards from industry associations. None of this matters if you don’t know how to sell.
I have seen a lot of entrepreneurs, many of whom are exceptional at what they do, have great people skills, and should be setting the world on fire but they’re stuck trying to make ends meet when they should be doing 7 figures in a year because they haven’t mastered the art of selling. It’s a skill like any other, and once you learn the art and become really good at it, your business is never going to be the same again.
I’m going to quickly share with you guys 4 selling strategies if you really want to up your sales game this year.
No 1: The secret to selling is not selling at all.
Sounds strange to you? Well, chill fam!
How many times have you received a phone call or email out of the blue from someone you don’t know and want to sell you something? They might have the best product or services but since you don’t really know them you don’t know if you can trust them. As a result of this you feel so reluctant to buy.
Begin by getting to know your client/customers, build a relationship with them and establish trust. Share infomation with them, get to know their likes, dislikes, needs and wants. This process might take time but you will have got yourself a great client/customer forever.
No 2: The give and take method
One strategy that will help you close more sales is by concentrating on the benefits that come with your product or service, but then pulling it out of their reach. This will make your prospect clients more eager to act.
No 3: Don’t fake it, be real!
People want to buy from people. Don’t use a pattern or a script to sell.. Prospects don’t want to feel like they are talking to a bot. Don’t approach each sale as the same. Be authentic with your customers. Be honest. Be yourself. Know yourself your strengths then leverage those characteristics to make you a better salesperson.
No 4: Follow up
Well, if you manage to close that deal on the first go, that’s awesome. However, it’s more common for prospects to want to think about your offer before making a decision. This is normal, and don’t pressure the buyer to make a hasty decision. Always follow up on a prospect as many times as possible until you get a firm YES or NO. Never leave a potential sale in limbo because someone else will close the customer.
I want you to remember that we get paid for the value we deliver, nothing else so you must master your craft and continue doing that.
So do you have the expertise but struggling to attract your ideal clients or convert prospects into clients?
The good news is, there’s a good chance I’ll be able to help tighten things up and you can start resonating and connecting with your ideal clients and closing up more deals.
Take the first step
Book a one on one assessment with Bennie and let’s get to work https://benniedesignstudio.co.za/one-on-one-assessment