Today’s Gem is an important one guys, so I want to make sure you’re reading carefully to this one…

Did any of you catch the new series on Netflix, StartUp?  Season 1: E7 “Valuation”.. When Edi Gathegi responded to Aaron Yoo question “Why?”…

Your brand story is what connects customers with your business on an emotional level.

Telling an authentic and unique brand story can spark an emotional response in your audience, engaging them in a way that inspires love and loyalty.

The key is to tell your story with a passion and a purpose — and above all, be honest.

So what is your brand story ?

Do you need help to develop one ?

Start by asking simple questions..

• Who are you as a company?
• Where did you come from?
• Why are you doing what you do?
• What inspires you?
  And most importantly, 
• Why will people care?

As these answers crystalize, so will your brand story.

By igniting a strong emotional response, your story gives people something to believe in, and a chance to buy in from the heart. That’s the purpose!

We want to make that connection with our audience…

Think about Trevor Noah…

Think about Oprah Winfrey…

Think about Bonang Matheba…

Think about Somizi….

How did they all create raving fans?

They told their story…

Genuinely…

Without Ego…

It’s great to have a tremendous passion for your brand’s products and services but don’t become obsessed with them…

If you want some more help when it comes to building your brand’s story so that it connects with clients you truly want to do business with.. let’s get started..

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